If your law firm marketing strategy online includes pay-per-click, Google AdWords is the place to start.

Tens of millions of people search and successfully find what they are looking for on Google, thus making Google one of the most effective platforms for businesses to market their products and services.

AdWords allows businesses to pay Google for listings that target people searching for specific keywords and phrases. The AdWords program only costs five dollars for account activation, with no ongoing fees other than to pay for clicks your ads receive.

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